About us

A Multifamily Property Management Company That Puts People First

Rockwood is the third-party property management arm of Madera Residential, a Lubbock-based property investment company that specializes in transforming apartment communities across Texas and beyond. Now, armed with Madera’s expertise, leadership, and proven operational strategy, Rockwood Multifamily is creating thriving communities in properties just like yours.

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Our Proven Approach

Our Proven Approach to Multifamily Management

We leverage the same people-first approach to property management that Madera Residential has used to build value for more than 80 apartment communities since 2008. By focusing on residents first and foremost, we build value from the bottom up through advanced technology integrations, community development initiatives, and modern aesthetic renovations. This not only dramatically boosts property value, but it creates the kinds of communities that residents are proud to call home.

  • Resident-Focused Optimizations
  • Cutting-Edge Apartment Technologies
  • Community Development Initiatives
  • Aesthetic Renovations

Our Mission

We Create Thriving Communities Through Smart Partnerships

Our secret for creating successful communities is found in the partnerships we make. We’re extremely selective about the properties we choose to manage, selecting only those where our team, technologies, and people-first approach to property management can truly make a difference in residents’ lives. That’s why we exclusively partner with property owners who align with our core values and are as passionate about our mission as we are.

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Our Values

This is Our Purpose

At Rockwood, our approach to multifamily property management is more than a process. We developed our hands-on management style by adhering to our core values of Christ, community, and constant improvement. In other words, putting people first is more than what we do — it’s who we are.

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Christ

Community

Community

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Constant Improvement

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Our People

Meet the Rockwood Team

When Rockwood Multifamily was being created, the Madera Residential leadership team had a simple mission: Take what we’ve learned from managing our own multifamily properties and use it to help more people. Today, thanks to the dedication, experience, and guidance of this team, we’re doing just that.

Our Partners
Alton Smith

Alton Smith

Partner

Alton Smith

Alton brings an extensive track record of financial management expertise to the Rockwood Multifamily and Madera Companies team. For 25 years, he served in the corporate headquarters of Furr’s Cafeterias in a variety of roles, including Tax Director, Controller, Treasurer, Vice President of Finance, Executive Vice President, and Chief Financial Officer of publicly traded (NYSE) Furr’s/Bishop’s Inc. Later, Alton became Associate Chief Financial Officer of the Texas Tech University System, where he was responsible for the offices of Investments, Debt, Risk Management, and Accounting & Finance for the Texas Tech Foundation. As an active managing partner of Madera Companies, Alton leads the corporate financial practice, where he guides all financial initiatives and focuses on completing profitable multifamily real estate investing transactions. He also works with Madera Residential’s investor community to facilitate equity raise and distribution of returns.

Brad Sumrok

Brad Sumrok

Partner

Brad Sumrok

Since 2005, Brad has personally helped his students purchase over 2 billion dollars in apartment complexes, involving thousands of investors who have taken his training. Many of Brad’s students began with zero previous investing experience and, within a few short years, hundreds of students have retired and/or increased their net worth by over $1 million. Even more are earning double-digit average annualized returns!

Brad’s first investment ever was in 2002. He started with a 32-unit apartment complex and by 2005 he retired from his six-figure income job. Over the years, Brad has owned over 4,500 units in 8 US Markets. He and his wife Jen earn 7-figures annually from their investments and have in turn significantly reduced their taxes.

Brad and Jen love to spend time with friends and family and love traveling internationally. They are also passionate about charity and along with their students have contributed hundreds of thousands of dollars to various charities and have a goal to contribute over $1 million in charity.

Their mission is to help as many people as possible achieve financial freedom by investing in apartments and following Brad’s 17-year proven process. Brad wants you to be able to enjoy the same quality of life that he and Jen are so fortunate to have.

Charles Young

Charles Young

Partner

Charles Young

Charles brings nearly 30 years of multifamily investing experience to the Rockwood Multifamily and Madera Companies team. In 1996, he joined Hurt & Stell to oversee property management and support a portfolio of 860 units. By 1998, he was overseeing the growth of a fee management portfolio that spread across Texas, Arizona, Florida, and Indiana. Under his leadership, this partnership grew its portfolio with the purchase of small- to medium-size multifamily investment projects, and Charles grew into a budding entrepreneur. In 2008, Charles added his expertise to Dave Marcinkowski and Gary Hall's knowledge of investment strategies to begin purchasing assets under their new partnership, Madera Residential. Today, Charles is an active managing partner of the Madera Companies leadership team. He currently lends his leadership expertise to multifamily property acquisitions, debt strategy, equity, and asset management.

David Marcinkowski

David Marcinkowski

Partner

David Marcinkowski

Dave champions the Rockwood Multifamily values of Christ, community, and constant improvement. As the managing partner responsible for the day-to-day operations of the business, Dave acts as the chief visioneer for an organization bent on tech innovation, progressive thinking, and transforming the resident experience. After completing his education at Albion College and the Keller Graduate School, concentrating in economics, accounting, and project management, Dave began his multifamily real estate investing career in 1992 with Edward Rose & Sons. Today, he is a pillar in multifamily investing industry circles. Dave has served in leadership roles for the National Apartment Association and as the past-President of the Texas Apartment Association. Under Dave’s visionary leadership, Madera Companies has grown to become a leading innovator in the multifamily investment space.

Gary Hall

Gary Hall

Partner

Gary Hall

Gary received his Bachelor of Science in Construction from Texas A&M University and holds an MBA in Finance from Texas Tech University. During the early years of his multifamily career, Gary served as an acquisition officer, helping manage every aspect of the investment process, including underwriting deals, contract negotiation, due diligence, financial analysis, and construction. Since then, he has coordinated the renovation of over 80 multifamily assets exceeding $160M. Today, Gary maintains a constant focus on developing cost-effective and creative solutions to maximize value for the Madera Residential team. As an active partner, he provides leadership for all phases of construction and repositioning activities, including rebranding strategies and design, scope development, contract negotiation, project management, and much more.

Our Executive Team
Dave Gilles

Dave Gilles

CEO

Dave Gilles

Jeff Lowry

Jeff Lowry

COO

Jeff Lowry

Mike Nelson

Mike Nelson

CFO

Mike Nelson

Andrew Cox

Andrew Cox

CAO

Andrew Cox

Shawn Massie

Shawn Massie

CTO

Shawn Massie

John McNelly

John McNelly

CMO

John McNelly

Jacob Lopez

Jacob Lopez

SVP Sales and Marketing

Jacob Lopez

Josh Vandenburg

Josh Vandenburg

VP Construction

Josh Vandenburg

Brigitte Yeager

Brigitte Yeager

VP Legal Affairs

Brigitte Yeager

Tina Welch

Tina Welch

VP Acquisitions

Tina Welch

Andrew Wallace

Andrew Wallace

VP Financial Planning and Analysis

Andrew Wallace

AJ Martinez

AJ Martinez

VP Finance

AJ Martinez

Rodney Cates

Rodney Cates

VP Human Resources

Rodney Cates

Katy Myrick

Katy Myrick

VP Operations Houston

Katy Myrick

Cayce Coon

Cayce Coon

VP Operations Dallas/Fort Worth

Cayce Coon

Testimonials Metrics

Don’t Take Our Word for It

We have used Rockwood/Madera’s 3rd party property management services since mid 2018. We have a special relationship with the partners and many members of their team. Special relationships aside, Rockwood has a talent for attracting very talented team members. We have used other management companies in other markets and the onsite talent with Rockwood is second to none. They understand the value add game and they know how to drive and protect the bottom line. They do that by taking care of people; the residents, the vendors, and the onsite staff. The back office support was very knowledgeable and provided guidance and adequate reporting to secure permanent financing of multiple assets. We are excited about our future with Rockwood because they are investing in more talent and innovation to add more value to our residents and our business down the line. I cannot recommend them enough.

- Albert Gillispie | Rebus Capital

Working with our Rockwood teammates has been a breath of fresh air as it relates to owning and operating large multifamily investment assets. Their extensive experience in the multifamily operations space has benefitted our team in many ways. From hiring and managing a skilled on-site staff to setting expectations for their many vendors, the Rockwood team brings a lot to the table that can benefit an ownership group.

- Adam | AE Multifamily

15

current properties

2,285

current units

49

historical properties

7,978

historical units

Contact Us

We want to help your
community thrive.

Talk to the Rockwood Multifamily team today. Together, we can build value for both your residents and your investment.

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