Our Approach

A People-First Approach to Multifamily Property Management

Rockwood has the best team for multifamily property management in Texas. We do more than just build value for your property. At Rockwood Multifamily, our mission is to create thriving apartment communities that people are proud to call home — all while helping you get the most from your investment.

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About Us

We Are Rockwood Multifamily

Rockwood Multifamily is a third-party property management group affiliated with Madera Residential, a Lubbock-based property management company. That means we know firsthand how effective a people-first approach to multifamily management can be. After all, that’s how we built value for more than 80 of our own apartment communities across Texas so far. Now, our fee-managed clients are benefiting from that same experience.

About Us


Full-Service Multifamily Management

As part of the Madera Residential family, we understand the complexities of multifamily property management. That’s why we’re dedicated to making life as simple as possible for property owners. With our history of proven multifamily management capabilities and property management services, you can trust Rockwood to oversee every aspect of your operation, from accounting to technology deployment — and everything in between.

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Our Capabilities

  • Accounting
  • Due Diligence
  • Human Resources
  • Investment Analysis
  • IT
  • Marketing
  • Property Management
  • Technology Deployment
Property manager using multifamily smart apartment technology


Building Value Through Technology

We’re experts at integrating the latest and greatest apartment technologies to build value for both the residents and the community itself. With the help of Quext, Madera’s technology subsidiary, Rockwood deploys cutting-edge solutions specifically designed for the apartment industry. What other multifamily management team can say that?

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Testimonials Metrics

Don't Take Our Word for It

We have used Rockwood/Madera’s 3rd party property management services since mid 2018. We have a special relationship with the partners and many members of their team. Special relationships aside, Rockwood has a talent for attracting very talented team members. We have used other management companies in other markets and the onsite talent with Rockwood is second to none. They understand the value add game and they know how to drive and protect the bottom line. They do that by taking care of people; the residents, the vendors, and the onsite staff. The back office support was very knowledgeable and provided guidance and adequate reporting to secure permanent financing of multiple assets. We are excited about our future with Rockwood because they are investing in more talent and innovation to add more value to our residents and our business down the line. I cannot recommend them enough.

- Albert Gillispie | Rebus Capital

Working with our Rockwood teammates has been a breath of fresh air as it relates to owning and operating large multifamily investment assets. Their extensive experience in the multifamily operations space has benefitted our team in many ways. From hiring and managing a skilled on-site staff to setting expectations for their many vendors, the Rockwood team brings a lot to the table that can benefit an ownership group.

- Adam | AE Multifamily

We see some teams struggling on a daily basis with the PMs and trying to stretch to get a property to perform. I think we have a good property, but it is obvious to us that it is better because of the management company we use. With Rockwood, I am always confident that there is a justified reason for actions taken. As an owner it is appreciated that you are looking with similar eyes in how to get a best outcome for everyone involved (resident, owner, investors, and property). Thank you!

- Christopher Linger & Maricela Soberanes | Up Plex Syndications


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historical properties


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We want to help your
community thrive.

Talk to the Rockwood Multifamily team today. Together, we can build value for both your residents and your investment.

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